Amid the hubbub last few months, I received an email from a reader cheap seats could not get out of my head:

I am an American and Africa, with a Master in Marketing. I've been in the advertising industry about 6 years. I been interviewing many of the major agencies in New York for the post of account services for some time without success.

In every interview human resources personnel and service personnel has always tells me about his commitment to diversity in the industry and within their own agencies. But when I look around these organizations throughout the world except janitors, is white.

My question is why is it so difficult for many people of color to succeed in a general agency the advertising market? With Latinos considered the largest minority in the U.S. and the combined power of African Americans and Latinos, the pigment is less likely in connection with the change? Why It's like the first?

I felt rather honored that he chose to tell his story. But how could respond?

Whitey O'Cracker Because I'm only a few years and a cheeseburger a few steps away from being a fat white man to me same. As much as you can sympathize with the kind of work in search of frustrations, I can not put myself in his shoes.

I have no easy answers for him, but are a few guesses.

Consider first the history of the ad biz. Advertising agencies in the early days were based on relationships. Randall Rothenberg in "Where the Suckers Moon," shows how old stores like J. Walter Thompson looked at country clubs – unique wasp species, so that their customers feel comfortable that your account was in good hands. All this began to change in the '60s with such agencies as DDB, initiated by the children and Jewish children in Ireland. While corporate America has changed, so did advertising.

But it is about relationships – Adweek Read and see more change-ups use to work with people who worked in the past. Which tends to expel aliens, uh, outside. It's a cycle that keeps perpetuating itself for years.

I too was under the impression that the larger agencies, including New York City Big Ones would have more resources to finding, hiring and train more minorities. However, according to this reader, which can not be the case. And if New York is the most diverse city in the world, what hope is there for agencies advertising in, say, Denver or St. Louis?

I've never been in the position of having to hire anyone. Interviews of people participated, and never I forget, after an artistic director of Asia came to the interview and my creative director, said later: "Well, here is their diversity." As if we can balance 30 Honkies Asia. But we have to start somewhere, right?

In addition, a more diverse workforce agency advertising will be a major change in its internal culture. Advertisers tend to be very loose lip and politically incorrect in meetings and conversations. Who is easier to do when you're not afraid to offend anyone in the room. In other words, the greater the diversity of sensitivities is more to see. Kinda has time of the stereotypes of people all day, is not it?

Ultimately, well, the bottom line. Advertising agencies are too strong for break with the form of hiring minorities as Fortune 500 and other forces. Moreover, it is no job security for anyone – and that organisms living in the dismissals, Fair in fair could open themselves to lawsuits for discrimination if these layoffs are minorities. There may be some good old CYA is happening.

Agencies these days are not proactive – the reactive low. If customers require the Agency's staff reflect the composition of your audience, then you can see the Things change. But it will not happen just because some agency directors made a speech at an industry conference or line of equal opportunities, projects on an ad. This will happen one person at a time, an interview at a time, a position at a time.

As I said, do not think the answers are easy. Our company and our industry can not just be able to actually see someone who looks just ended. But it is important to keep the conversation. Because when you questions of black, white and any color, everything is a gray area, right?

About the Author:

Branding. Religion. Censorship. Office politics. Global politics. Sexual politics. And getting drunk during a job interview.
Since 2002, Danny G. (a.k.a. Dan Goldgeier) has been writing the most provocative advertising columns ever published. They’re all witty, thoughtful and probing, and a must read for those who want a perspective rarely seen in traditional industry publications.
An Atlanta-based copywriter and ad school graduate, Dan has worked at shops big and small. He reads incessantly about advertising, and is a whiz at rock & roll trivia. Learn more about him by visiting his copywriting website or AdColumnist.com, the View From The Cheap Seats Archive website. You may also find articles by Danny G at TalentZoo.com.

Article Source: ArticlesBase.com – Black, White, and Spot Color

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