Type "business name generator" in a search engine and you will discover a series of online tools designed to help you find a catchy name new company. Use these automated tools, however, and you will be seduced by a very limited option names.

They are excellent in combination two words in a word or suggestive for a second, check with one click to see what areas are available. However, they provide only a fraction the possibility that the name of a human being can reach. And the human-generated options can be much cooler and more appropriate for the computer-generated.

For the test, ten people can use techniques of computer names (so far) not possible.

Ten names Techniques Dominated by the generation Automated Tools

1. The replacement of syllables. An intelligent method of appointing a known word and becomes a kind word with a meaning that makes very different from changing a single syllable in it. For example, we have the word "quintessence," that can change a name for the financial software sparkling Quantessence. Similarly, we can identify a catering company that serves Jewish feast we can take the "Yiddish" (which means "snack") and obtain Internoshional House. These names are well beyond the scope of the automatic generation of names.

2. Variations spelling. A few years ago, a search engine called backrub in search of a name that means countless search results almost endless. Software generation name contains only a small fraction of the half million of recognized words in the English language, and those who "know" can play a useful about the language. Therefore, he never saw with Google, an error in the spelling of the obscure word "googol," which means a 1 followed by 100 zeros. Back massage and became 'Google jumped into the internet history.

3. Dits fractured. Another technique for producing highly recommended interesting company or product names are such popular magazines related to the object and settings. For the name of financial software, the list of the word "data" that could promote this, "given." Changing a while, we Get It All figures for the name of the software. Ironically, the software itself does not give us that option.

4. Literary allusions. Starbucks, the coffee chain, was named after the first mate of the Pequod in the novel Moby Dick. Similarly, someone has read the famous novel by F. Scott Fitzgerald's The Great Gatsby smiled hearing about a cafà © Oceanside called light at the end of the pier. However, never in a million years one of these names come from any meeting of the computer name generation.

5. Pop culture allusions. Although non-branded, references elements of popular culture such as songs, games, sports, television, fashion dress, and thus may serve as sources for names. So we have a great name for a simple cell phone that is perfect for most of Set 60: Jitterbug. This name has never been produced from a particular keyword like "phone cell, "" Simple "and" elders "of a software program.

6. Historical allusions. Consider John Hancock Insurance, Franklin Mortgage, Knickerbocker Trust Company and Alexander Hamilton's life, all in the general area of financial services. It requires a knowledge of history to understand why these names inspire confidence and, for example, Benedict Arnold Bonds would be a disastrous choice.

7. Puns. Take a look at creativity compressed in these names: Lawnranger (Garden Services) Aquaholics (a dive shop), Melon Cabbage (vegetable merchant), the vinyl resting place (a record store), No. sewing sewing (sewing) and Fleurtations (flower), all placed as winners or finalists in the competition for the name of the company led by the Yell Group in the UK. If computers could generate these names, which are not running these contests!

8. Nicknames. Automatic name generation does not questions like "What was your childhood nickname? And so they never get to Kinko's, which was a founder Paul Orfalea nickname because of his curly hair. The same applies to the Fat Boy Cookie Company, whose owner was called as a child FatBoy.

9. Complete fabrications. The combinations of random letters give us strange names look and sound like computer-generated names. But I saw a program name generator can spit really only unique names can be pronounced by humans humans. Businessman Rick Raddatz wanted a name of its software conglomerate that has not yet appeared in Google, and Xiosoft chosen.

10. Slang. N Malarkey is the name of a web design company in Scotland, which means that give you the substance directly. Dead Tree Publishing is even more tongue in cheek, implying a affectionate relationship with the media. NinetoFivers Productions is a film about the content of related businesses. All of these use the jargon of media beyond what computers can spit in your search.

As you can tell I'm a big fan of human creativity in the name. For a slam-dunk, out-of-the-park name of the company or product name should be, too.

Marcia Yudkin is Head Stork of Named At Last, a company that brainstorms catchy business names, product names and tag lines without relying on software. For a systematic process of coming up (humanly) with a snappy and appropriate new name or tag line, download a free copy of “19 Steps to the Perfect Company Name, Product Name or Tag Line” at http://www.namedatlast.com/19steps.htm.

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